Project Requirements:

PureVita wanted a brand that feels fresh, thoughtful, and focused on mindful nourishment. The client wanted an identity that feels grounded, natural, and modern, with an emphasis on simplicity and emotional connection. The goal was to craft a visual and verbal language that supports their belief in intentional choices, inner balance, and long-term wellness. The brand needed to stand out in the superfood market with a calm yet vibrant energy.

Challange:

The challenge was to visually capture the essence of purity, vitality, and calm in a highly competitive wellness space. The identity had to reflect both scientific credibility and emotional warmth. The client sought a minimalist design system that would support expansion across a range of superfood products while feeling personal, focused, and inviting. Balance between functionality and emotional storytelling was essential.

Solutions:

The PureVita logo was crafted using rounded typography to reflect clarity and calm. A circular frame signifies continuity and holistic living, while the leaf icon represents growth and nature. A subtle spark in the letter “i” adds personality and focus. The green-based gradient color palette reinforces natural freshness and health, while the typefaces Sofia Pro, Celibri, and Roboto provide clean structure across packaging and brand touchpoints. The final identity balances softness with clarity, allowing PureVita to communicate its message with elegance and purpose.

• Developed a modern wellness identity with emotional depth
• Designed natural visual elements to represent vitality
• Built consistent brand visuals for packaging and education
• Blended clarity with heartfelt storytelling