Project Requirements:

PrimeLiving approached this branding project with a vision to redefine modern living through elegant and functional home essentials. The brand needed a clear and inviting identity that reflects its commitment to thoughtful design, sustainability, and everyday comfort. The client emphasized that the brand should appeal to modern homeowners who value aesthetics and smart living solutions. The goal was to establish a brand that is both practical and emotionally resonant.

Challange:

The primary challenge was to express the brand’s dual focus on design and usability. The identity had to evoke a sense of comfort and sophistication without appearing overly luxurious or minimal. It was essential that the logo and overall branding system maintain clarity and flexibility across packaging, web platforms, and printed materials. Additionally, the brand's eco-conscious positioning needed to be communicated subtly but effectively.

Solutions:

A refined visual identity was created using the Verdana typeface for its modern and highly legible appearance. The logo features balanced spacing and a clean structure that ensures visibility across a variety of surfaces including cookware, storage labels, and digital product listings. The logo system includes primary, secondary, and icon versions to support consistency across mediums. The final brand identity supports PrimeLiving’s mission to simplify life through elegant and smart design while keeping environmental responsibility at its core.

• Crafted an identity for smart everyday living
• Used calming colors and clear fonts to express simplicity
• Designed logo system for versatility and elegance
• Communicated sustainability with visual restraint