Project Requirements:

BioVital approached the branding project with a clear mission to establish itself as a credible, clean, and science-backed health supplement brand. They needed a design system that would reflect trust, vitality, and clinical precision. The brand’s identity had to appeal to a wide range of health-conscious individuals including athletes, professionals, and everyday wellness seekers. The client wanted the visual elements to reinforce their values of purity, performance, and modern health support.

Challange:

The core challenge was to strike a balance between a clinical, science-led aesthetic and an approachable wellness lifestyle. The identity needed to feel clean and trustworthy without becoming cold or overly sterile. It was essential to create a logo and visual framework that could scale across product packaging, online wellness content, and social media without losing clarity or consistency.

Solutions:

A clear and structured visual identity was developed using the Verdana typeface, chosen for its legibility and modern tone. The primary logo and icon were created with a strong but minimalist approach, supported by proper clear space around the mark for maximum legibility across print and digital platforms. The color scheme leaned into clinical neutrals with clarity in mind, creating flexibility for future product lines and visual campaigns. The final identity supports BioVital’s science-first narrative while keeping the design warm and human-centric.

• Developed a structured logo with clinical balance
• Chose typography for clarity and trust
• Created flexible usage rules for consistent branding
• Positioned BioVital as both expert and accessible