Project Requirements:

BeanBliss envisioned a brand that reflects the serene and soulful joy of the first morning coffee. The goal was to craft an identity that celebrates the ritual of coffee, highlighting ethical sourcing and premium taste. The client sought a visual presence that feels warm, inviting, and elegant while staying rooted in authenticity and daily bliss. The challenge was to translate this emotion into a complete brand guideline with a timeless logo, harmonious color palette, and a cohesive typeface system.

Challange:

The project demanded a balance between sophistication and simplicity. The design needed to resonate with coffee lovers while ensuring brand clarity across various applications. Capturing the sensory pleasure of coffee such as its aroma, warmth, and comfort in a logo and design system required deep creative exploration. Establishing brand consistency through logo usage, spacing, and typography across different mediums was critical.

Solutions:

The final brand guideline brought together elegance and warmth. A logo was developed that features a steaming cup and coffee bean within a refined oval frame symbolizing quality and the “bliss” experience. The chosen color palette blends soft creams, warm browns, and deep oranges, evoking the tones of freshly brewed coffee. The typefaces Apercu and Belleza were selected for their readability and aesthetic charm, with clear instructions for logo spacing and usage. The result is a versatile brand identity that stays consistent across digital and print platforms.

• Designed identity rooted in ritual and sensory delight
• Developed a logo system with warmth and clarity
• Chose earthy tones to reflect comfort and authenticity
• Built consistency across packaging and digital spaces