Project Requirements:

Adiva approached this branding project with the desire to elevate its position in the luxury jewelry segment. The brand needed a sophisticated identity that communicates timeless elegance and refined craftsmanship. The goal was to create a look that blends traditional charm with modern design sensibility. The visual identity had to feel premium while remaining approachable and memorable, reflecting the uniqueness of each piece they offer.

Challange:

The main challenge was to visually express the intricate craftsmanship and emotional value that Adiva infuses into its jewelry. The logo and supporting design system needed to feel elegant without being overly ornate. It was important that the identity work seamlessly across packaging, digital platforms, and physical boutiques. Capturing the sparkle and emotional warmth of jewelry in a minimal yet expressive visual system required thoughtful creative execution.

Solutions:

The final logo features a signature element where a ring is delicately placed over the letter I in the wordmark, symbolizing both luxury and celebration. Small spark icons on the ring add a touch of brilliance, subtly reinforcing the jewelry theme. The GEBISSYA typeface was chosen for its graceful form and sophistication, supporting the high-end aesthetic of the brand. A rich and harmonious color palette combines soft golds with deep ruby and wine tones to reflect warmth, royalty, and elegance. Typography is anchored with Proxima Nova and Georgia to maintain a balance of readability and premium feel. The overall brand system communicates exclusivity, quality, and heartfelt design.

• Created a luxurious logo with symbolic elegance
• Designed a timeless color palette for premium appeal
• Developed brand marks for use across jewelry and media
• Balanced delicacy with confident brand presence