Project Requirements:

ActiveEdge needed a brand identity that could match its high-performance sportswear and community-driven ethos. The goal was to design a bold and energizing visual system that speaks directly to athletes, fitness enthusiasts, and active lifestyle communities. The brand wanted to stand out with a modern identity that reflects innovation, strength, and progress, while remaining approachable to a broad range of users from beginners to professionals.

Challange:

The main challenge was to create a brand presence that is equally technical and motivational. The identity had to convey performance and durability while also fostering a sense of belonging and energy. It was important to ensure that the logo, typography, and color system could function well across apparel, mobile apps, digital campaigns, and real-world athletic environments.

Solutions:

The final identity features a dynamic and impactful wordmark with an icon that reflects movement and progress. The clear space surrounding the logo ensures legibility on all platforms, from fabric prints to fitness apps. The typeface Gebaco was selected for its strong, structured form that communicates stability and power. The brand’s messaging is reinforced through a digital interface that tracks performance and encourages goal completion. The result is a brand identity that supports athletes in both mindset and performance.

• Built a brand with motion and purpose
• Designed flexible logo systems for multiple applications
• Selected typography for energy and durability
• Positioned ActiveEdge as innovative and inclusive